I've spent so much money on so many different bras from mall stores, only to end up disappointed as even the ones that fit well upon try-on end up uncomfortable after a couple hours of wear. This bra is actually fully comfortable, even after all-day wear! There's no underwire dig-in and it's light and doesn't move around. My breasts don't tend to shift in it much either. And it's flattering under both tees and low-cut tops! I sized up one cup as I don't like spillage over the top in push-up bras (because I do wear them under tees as well, and I like everything to look smooth), and it fit exactly as expected. Band width was also true to size, and I like that there isn't any rubber grippy stuff on the band as that stuff can tend to pinch the skin after a while. I had ordered this bra in both black and nude initially, and I like it so much that I've just ordered three more. These are going to be my go-to bras! Please never stop making this bra!!!