Our Story: Redefining Comfort and Confidence

The WingsLove story begins with our co-founder, Lily. As a vibrant, confident, and independent professional, she was searching for lingerie that moved with her and felt like a second skin—pieces that would reflect her own unique character and grace.

Frustrated with the 'Sexy or Nothing' Mindset

But she found the lingerie market deeply disappointing. The industry's obsession with a single definition of "sexy" meant sacrificing the essentials: all-day comfort and a variety of styles for real bodies. Like so many women, Lily was tired of being forced to choose between feeling beautiful and feeling uncomfortable.

Push up Lace Underwire Padded Bras Add a Cup Withe - WingsLove

A Shared Vision for Every Body

A chance meeting connected Lily with Wang, an experienced lingerie designer who shared her belief that beauty shouldn't be one-size-fits-all. Together, they founded WingsLove with a clear mission: to design exceptionally Comfortable Affordable Underwear for the modern woman.

Our designs celebrate every unique curve, from supportive plus-size bras that lift and shape, to elegant wireless bralettes that feel like you're wearing nothing at all. We are here to empower women to feel proud and confident in their bodies.

Wingslove Bras

Our Promise: Beauty, Comfort, and Confidence in Every Stitch

At WingsLove, we believe the right lingerie is a source of pride. That's why we promise:

WingsLove is more than just a lingerie brand. Every piece is a reminder that your beauty is yours alone, and you deserve to feel celebrated, always.

Explore our bestsellers and find your new favorite fit.

If you have questions about sizing, you can use our size recommendation tool.

In addition to providing comfortable underwear for women around the world, we are also doing our part to contribute to global sustainable development.