Brand Story

WingsLove is born from the experiences of our co-founder, Lily -- a vibrant, confident, and independent woman. As a female professional, Lily was in need of undergarments that moved and felt like her natural form -- something that would represent her personal character, appeal, and grace.
However, nothing from the lingerie market quite captured what she was looking for. The current fashion industry heavily emphasized sexuality to define a woman’s value. Majority of lingerie brands sacrificed comfort and variety in favor of sexuality and perfect bodies. Due to this reason, Lily, like many women, was frustrated whenever she was shopping for underwear.
By chance, Lily met Mr. Wang, a co-founder of WingsLove. As an underwear designer, Wang shared Lily’ s belief that the industry needs to be changed its definition of “beauty”, when it came to undergarments. Together they started WingsLove and carefully designed cozy underwear with an eye on the variety of shapes and curves with the aim at inspiring women to be confident and secure about their bodies.

About WingsLove 

WingsLove is a leading lingerie brand founded in 2004. And wingslove do commit to bring the most comfortable lingerie with affordable prices to women.“WingsLove” uses Wings to mean Freedom and Independence, and Love conveys Esteem and Respect that the company has towards women.

Over the past 18 years, the WingsLove team has been searching for better materials for our lingerie, using eco-friendly materials whenever possible, and sparing no effort to design different styles of lingerie.Making women feel comfortable, no burden, and look more beautiful is the mission of WingsLove.

WingLove will Keep doing

The appeal of "WingsLove" originated in its delicate materials, like the pure cotton, the intricate hand-sewn lace, luxurious silk, beautiful embroidery craft and so on, make all the lingerie products of great care and appreciation of the female.

WingsLove is also committed to helping women find bras that fit just right. We believe so strongly in the importance of a good fit that we have trained a group of consultants to take accurate measurements and assist customers in choosing the styles that will work best for their body types and lifestyles.

Wingslove also combines environmental protection with our daily life, infuse environmental concept into life details.We adhere to the brand concept of raw materials, make products by sustainable materials, select more sustainable alternative raw materials, develop more sustainable approaches on raw material sourcing, product manufacturing and distribution.The whole product is degradable,our vision is to " make the sky bluer, the air fresher, and the water clearer".