Our Commitment to Sustainability

Guided by our purpose, "Let us, Be us," we are on a mission to protect our shared environment while enhancing your lifestyle. We envision a future with clearer skies, fresher air, and cleaner water for generations to come, and we believe in doing our part to make that a reality.

Our passion is to nurture the planet by creating more eco-conscious lingerie, making sustainability a beautiful and effortless part of your daily life. Together, let's move toward a zero-carbon future, one thoughtful choice at a time.

Our Practice: A Cycle of Change

We are committed to integrating sustainability into every corner of our business—from the raw materials we source to our packaging and shipping. Circularity is a priority at every stage, from design and manufacturing to the end-of-life of our products.

This means we are constantly innovating our supply chain, expanding our line of eco-friendly products made from sustainable and regenerated fabrics, and minimizing the environmental impact of our packaging.

Thoughtful Materials, Inside and Out

Eco-Friendly Fabrics

We are actively moving away from synthetic, man-made fibers that pollute our environment. Instead, we are developing our collections with innovative, earth-friendly materials like recycled spandex, recycled nylon, and regenerated polyester.

We are especially proud to use EcoComfort™ certified organic cotton, which is more breathable, incredibly soft, and gentler on your skin than conventional alternatives. These materials are not only safe and healthy to wear, but their stable chemical structure also allows them to be biodegradable, significantly reducing carbon emissions and preventing landfill waste compared to traditional manufacturing processes.

Recyclable Packaging & Reduced Waste

Our commitment extends to our packaging, which is made from degradable and recyclable materials. During production, we utilize advanced cutting and sewing techniques to minimize material waste.

To ensure our products live a full life, we've also developed a take-back program to reclaim materials from damaged or unsellable items, giving them a new purpose through material rebirth.

Our Promise: Sustainable Should Never Mean Unaffordable

Caring for the planet and enjoying beautiful, comfortable fabrics shouldn't be a trade-off. And it shouldn't come with a heavy price tag.

Affordable sustainability is not just a goal; it’s our promise.

We believe every woman deserves high-quality, beautifully crafted lingerie that she can feel good about buying and wearing. With passion and focus, we will continue to design and produce greener, better, and more accessible bras that deliver an exceptional experience without compromising our planet.

By choosing innovative and sustainable materials, we are creating better solutions for you and for the earth.